The Club SF @ Upscale Conf (Social)

I've been attending The Club SF events since their launch in Spring 2025 and I absolutely love the community. So, of course I said "yes!" when I was offered the chance to be part of their social media team during Upscale Conf by Magnific. The Club SF are community partners of Magnific.

Some Reels from the conference quickly became the most viewed on The Club SF Instagram to date, including the Linus Ekenstam interview below. I contributed to pre-production planning such as subject research, question writing, and social post scheduling. I worked together with my partner Alba during the conference over two days, with a run-and-gun production style. I was the primary video editor and even did on-site post-production during the conference.