Fidelity Investments: Put stock in your future.
Gen Z is coming up through adulthood in a world that feels like it's on fire. Financials are one of our least favorite responsibilities to think about. Luckily, Fidelity Investments has plenty of free financial education resources for people in this exact position. Gen Z just needs a gentle kick in the butt, letting them know it's time to put stock in their future. Personally, I wanted to prove I could write for a legacy brand.
Awards: x1 District Silver Student ADDY in Copywriting (AAF District 14); x2 Gold Student ADDYs in Copywriting, OOH/Transit Campaign; x1 Silver Student ADDY in Integrated Campaign; x1 Finalist in Social Media Campaign (AAF SF Bay Area)
Creative: Jamie Baden | Mentor/CD: Jesse Ratner, Roger Muller, Molly McLaughlin
