It's no secret San Francisco has an overdose crisis. When we were briefed to "connect an audience with a brand in a way that wasn't possible 3 years ago," we blurted out the question, "Can we deliver Naloxone with a drone?" The short answer is yes, thanks to a revolutionary drone-delivery company called Zipline. The longer answer is below.
NaxNow x Zipline: Dying costs nothing.
Copywriter & Editor: Jamie Baden UX/UI & Product Designer: Dylan Dewey Widick Art Director: William Gustafsson Jonson Mentor/CD: Roger Muller OOH Campaign, Product Design, UX/UI, Social Issues, Case Study Video