Garden Creamery is a hot spot for cold treats in San Francisco. Their pink aesthetic, photogenic treats, and Instagram posts have a stranglehold on Millennials. But, they have a massive Gen Z blindspot. Most ice cream advertising is very happy and cheerful—not what Gen Z "doomer zoomers" are currently feeling. The question that fueled the writing from there became, "What bad things would make Gen Z feel justified in eating dessert first?"
